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Articles which are very short often have very little substance. Now this is not universally true or an absolute by any means, but generally it is. If your online articles have very few words the chances of the reader perceiving you as an authority on the subject might be very low.

The reason you should you care or even consider this topic is because as an online article author you want your reader to see the wisdom or brilliance of your article so they know that you know what you are talking about. If the reader sees this while reading your article then the chances are much better that they will seek you out for more information or visit your website.

Informational selling requires that the information you give to the reader or prospective customer is relevant and reality based. In my humble opinion, I believe that not only should the reader perceive that you are the authority on the topic, but also that you should be an authority and expert on the topic you are writing on. Otherwise one might say you are using trickery to attract Internet Surfers.

So the question has been pondered at the top online article submission site: "How many words does it take in a given article to be perceived as an authority on a micro-topic?"

As the leading authority on online article writing, having written some 11,000 articles, it is my contention that your articles should deliver information to the public or your potential prospects that they cannot easily find elsewhere and that the articles you write give at least one new thought or piece of valuable and readily usable fact. So, the real question is how many words does it take to accomplish that?

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington