Saturday, July 5, 2008

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure its attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

Organic SEO seems to be the catch phrase of the moment. However, unlike many other linking tactics and strategies, this one actually works.

What is Organic SEO or Organic Search Engine Optimization?

Explained simply, it's where all your linking structures originates from the content up -- in other words, you let all your content created for your sites, blogs and articles do your link building for you.

Actually, the answer is as simple as this article. You're probably experiencing one of the best examples of Organic SEO right this moment by reading this article. Article marketing is pure Organic SEO. You let your article and your author's resource box build one-way links from related niche sites back to your site.

But the keyword is content. You must create high quality original content for this system to really develop and flourish. The better the content, the faster your rankings and traffic will grow. By producing valuable content in articles, sites and blogs, you are building real traffic and real links that the search engines salivate over. And they will reward your site with higher rankings and even more traffic.

Try Article Writing...

Frankly, I was rather surprised at the effectiveness of article writing. It seems like such a benevolent little creature. You write about your own experiences on the subject of your site or blog, keeping your articles short, around 500 to 800 words, although some of my best performing articles have been longer, about 900 to 1200 words.

I have only written about 60 articles. But the benefits have been enormous; spreading my content all over the web and building one-way links back to my sites and blogs. Some of these articles like the ones in Addme.com or Webpronews.com get archived and will provide good deep PR links for years to come.

There are a few techniques I use to extend the effectiveness of my articles. First, I always start with a keyword or keyword phrase that I want to target with a particular article. I do major, major, major research on my article's keywords, using sites like nichebot.com, overture.com, and a few others.

I check how much competition there is for the keywords. Combining a new keyword with ones you already have positioned high for in the search engines works well. For example, I have optimized my site for the keyword 'Free', it appears throughout my site. When I introduce a new keyword phrase I sometimes combine it with Free. Pick the right keyword combination and you will gain an edge over your competition more quickly.

Always put your keyword phrase into the title of your article. I also make it a habit of not picking the top keywords in a niche, I go for middle ranked keywords -- I am better assured that I will rank on the first page SERPs for these lower keywords. Why waste valuable time shooting for the stars when you can easily land on the moon!

I submit my articles mainly to a short list of online article directories ( ezinearticles.com, buzzle.com, isnare.com, goarticles.com, ideamarketers.com, and articlealley.com ) these work the best for me. These sites rank well in the search engines and even though the surfer may go to another site to read your article first, it then delivers a much more warmed up and targeted visitor to your own site.

Other webmasters from your niche will pick up your high quality articles and place them on their sites. Organically growing more related one-way links to your site. Google looks very favorably on these one-way links and will reward your site for having them.

Article marketing is one Organic SEO tactic every website should be using. Instead of paying high prices for seo services, why not write or hire someone to create keyword rich articles for your site. The benefits will surprise you.

Try Blogging...

Blogs are another form of Organic SEO. It also builds links and traffic to your site the natural way -- by providing valuable content.

For those marketers and webmasters who practice Organic SEO, the free blogging systems are a godsend. A skilled marketer can legitimately use these online blogging programs to boost their site's rankings, traffic and income. What more can any online marketer or webmaster ask for?

I use numerous blogs to compliment my sites. I base these blogs on the major keywords of my sites. For example, one section on my main Internet Marketing site examines laptop computers, I created a blog with Bloglines.com covering the same topic. Although all the content is different from what you will find on my main site.

I also use Blogger.com because it's owned by Google and is very simple to use. I find posting my weekly ezine on Blogger adds another way I can get my message out to my subscribers. Not to mention, all the linking and pinging a blog brings into play.

I also use the open source software and system, WordPress for another of my blogs on marketing. This is a php database supported program that was a lot less easier to set up on my site than I first expected. It's one of the best blogging systems I have worked with and is highly favored by the search engines. If you're not using it -- try it.

In addition, I have just started using LiveJournal for another blog and that system is also very easy to use. I usually post to my blogs once or twice a week, just short helpful tips or links that a visitor or search engine would be interested in. Keep in mind, all these free blogging sites are PR9 or PR10, has to count for something.

Spam has become a problem with many of these blogging systems, I now usually block all comments or moderate them. All this spam just goes to show how effective getting links in related blogs can booster your rankings for competitive keywords.

I have found blogging to be a very effective tool for getting your keywords indexed and ranked very quickly. I also like to use blogs for those golden double-header listings in the SERPs, preferably at the number 1 and 2 spots! That's where you get two listings from your site for a certain keyword on the first page, this I find, brings in a lot more traffic than a single listing.

In art there is something called the Golden Section, a perfect proportion that works magic into any painting or picture. It is an organic and natural effect that appears everywhere in our world. For webmasters, having your site listed 1 and 2 for your keywords has to be another form of the Golden Section, made especially for us.

In that same light, Organic SEO is a natural and effective way for webmasters to grow their links and rankings. Articles and blogs are two special tools we can use to further that natural growth. Create your own Golden Section and give the search engines something to talk about by trying Organic SEO. Build your links and rankings the natural way.

Your site's salvation is only a keystroke away!

The author runs a modest Internet Marketing web site where you will find helpful online guides on RSS/Blogging, Laptops, SEO, Spyware Removal, List Building, Internet Fax and quite a few Free Marketing Tools. Copyright 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

This can be a very effective promotional method. The amount of traffic and backlinks that you can obtain from article marketing is only limited by your efforts. Here are some ideas.

Copy writing has the potential to increase your profits. Incorporating these four ideas into your promotional efforts is sure to inject your marketing plan with a new vitality and renewed success. If you do it correctly article marketing can become one of your most effective means of building page rank and direct traffic to your site.

You absolutely must have a detailed and in depth marketing plan for your articles. Your article marketing deserves as much attention as any other service or product being marketed anywhere. Not only must they be marketed, they must be sold. In order to accomplish this it is essential that you have and use a coordinated strategy. Just having the plan laid it is not good if it is not followed.

Now more than ever the field of copy writing and article marketing is a highly competitive. It is entirely appropriate to consult with and even obtain the services of a profession when creating your marketing plan. Professionals in this field have experience in helping create plans and keeping clients on track with their marketing efforts. A web site is one thing that every successful individual in article marketing agree upon. This is a definite must have as it allows you to showcase your articles and skills as a writer. This gives you a place to promote your skills and talent. Keep in mind that this web site must be appropriate to your work and goals as a writer.

Last but not least, you should consider forming strategic alliances with businesses and others. This can be online or off. Joining forces with others increases your exposure and expands your potential customer base. Work smarter not harder and watch your profits grow.

You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success Sean Milea writes about Business Marketing

Just what are the Benefits of Submitting Articles to E-Zines

E-zine advertising is perhaps one of the most underused forms of promotion. It is a good idea to do your homework, before launching your viral marketing campaign. Article writing and publishing has become the latest buzz in the internet website marketing world. The name of the game as far as Internet marketing

Search Engine Optimization includes two kinds of activity which labeled as On-Page Optimization and Off-Page Optimization. Nowadays, a lot of webmasters thought that if they have already optimized their site (optimize meta tags, keywords and contents - On-Page Optimization); they just can wait for the Free Traffic coming from the Search Engine. That is wrong at this Information Age! There is still another activity they must do which is Off-Page Optimization or better known as "Link Popularity" (How popular is your website in the view of other websites).

In order to get a "Link Popularity", your site must HAVE what we called as Back Link. There are two kinds of Back Link:

1. One-way Back Link

It is possible for your site to get One-Way Back Link if your website content is good in the view of other webmasters. So, they link to us, but we don't link back to them.

2. Two-way Back Link (Link Exchange)

In order to find a good Back Link, follow this rule of thumbs:

1. Your website content must have a qualify content

2. Find site which has the same topic or keyword with your website content

3. Find a link partner which has a high Google PageRank and the site that they kept your link do not contain more than 50 (fifty) links.

4. Get Back Link from different IP address

By using this kind of a good Back Link, it can help to boost your Google PageRank also. Remember, SEO method usually takes time, so please allow some time to pass when you want to implement the Google PageRank Booster method that I am going to describe in here, but as you get accustomed with it, you will find it easy to implement every time you find a niche market.

How to boost your Google PageRank?

1. Create a lot of articles within your niche market with the correct keywords and correct phrases to describe what your website is all about. I suggest that your website at least must contain around 50-100 pages. If you do not have time in creating article, you can use the PLR (Private Label Articles) that are sold, but remember not to copy directly the PLR content as your website content. It is always a good idea to modify it.

2. Create an internal links in between your website content. I recommend you to create at least 30-50 internal links.

3. Update your content often and on a consistent schedule. Search Engine love freshly updated content.

4. Create Back Link to your website from others blogs, forums, directories, Web 2.0, etc.

You need to generate at least 10,000 links so that you can get Google PageRank of 5. Don't be dazed with the 10,000 links. When you website reached 150 pages of content with forty or more links to other pages, Google's spiders will count these insider links as 6,000 links on condition that your website's content is alike. Please allow some time for this method to work.

Hery Yansen is an SEO buzz on SEO tips and owner of SEO Quick and Easy website. His website http://www.seo-madeeasy.info provides an informative content in e-book for those who are new online on discovering how to get top rankings by using free traffic.